The Project
To test the new service concept with a number of senior commercial and market access leaders, attaining robust feedback through in-depth interviews
Actions undertaken
- Concept themes developed to enable clear presentation thereby achieving full understanding of what the service would entail
- Structured interview discussion guide developed to ensure efficient and effective interviews, maximizing the value and consistency of feedback
- Interviews with senior leaders set up and executed, focused on concept value to interviewee as well as its utility, and differentiation from other services
- Data collated and report presented noting critical themes and making clear recommendations
Results
- Organisational expansion to deliver advanced service offering
- Strengthened position providing support to Industry as ICSs appoint Chief Pharmacist and build organisational capabilities
MoorPharm targeted exactly the right respondent profiles and delivered detailed, well thought through and insightful recommendations. This has led to exciting changes within our organisation as we continue to develop our services to meet clients’ needs more effectively
Founder and CEO – UK Agency