Environmental analysis
- Develop an understanding of the wider environment, with relevant opportunities and threats identified
- Understand current practice, priorities, guidelines, and standards of care
- Develop key clinical and patient group insight
- Stakeholder mapping (national and pan-European), clinical pathway and patient journey overview
Market access
- Country by country price analyses: develop understanding of pricing and reimbursement process requirements, plus recommended submission strategy
- Market access route to market, including requirements at a macro and micro level, as applicable, for each country
Business Case
- Planning and critical assumptions
- Market share projections
- Sales volumes and revenues forecast
- An overview of country specific activities and an outline of critical investments required to meet market entry promotional imperatives
- Options and recommendations on organisational set-up, plus sales force model
- 5-year P&L work up
Implementation
- Early phase start-up support
- Establish key organisational requirements for new entity
- Support distribution set-up following detailed checklist to ensure a smooth introduction
- Advise and support recruitment process as required